Andrea concentrates on enhancing client relations and strategic marketing, branding and top-to-bottom client services. She plays a key role in advising client partners on marketing strategies with a specialized focus on professional recruitment and brand management. Her marketing objectives are designed to achieve brand loyalty through stakeholder communication campaigns and to support the (add)ventures BrandFactors™ approach, which combines the emotional connection of branding with user experience principles of human factors engineering to inform, inspire, recruit and retain brand stakeholders.

Prior to joining (add)ventures, Andrea was an owner and president of i.d. Group, Inc., a Providence-based advertising agency. There, she oversaw all operations concerning client relations, budget and media planning, as well as the development and implementation of strategic branding and marketing campaigns. Andrea has provided senior-level marketing services to clients in the financial, educational, retail, manufacturing and high-technology markets. Andrea is a graduate of the University of Rhode Island.