Marriott International

Hotel Grand Opening

Challenge: 

To celebrate its much-anticipated opening, the Renaissance Providence Hotel sought to host a unique and inspiring event with an invitation package that reflected the hotel’s brand and its strong connection to the arts.

Response: 

(add)ventures designed and produced a unique print invitation that jumped off the look and feel of the connection points with the hotel’s guests. The invitation was preceded by an electronic “save the date” that included a mix of animation, a teaser for the celebration, and an introduction to the hotel. Due to the large number of anticipated guests, we developed an RSVP landing page that allowed guests to fill out their information and self-populated to form the guest list. (add)ventures also assisted with the planning of the program and development of the “PlayBill,” which highlighted the many artistic and culinary surprises that awaited around every corner of the hotel. The grand opening event was attended by many of the movers and shakers in the business community from all over New England, and raised more than $10,000 in charitable contributions.