(add)venturists reach above the top of our fields to the intersections of our aligned dynamic disciplines, becoming early adopters and evangelists of the next big thing. We see beyond the hype to the business applications of new tools and approaches and help our clients develop strategies to engage in meaningful conversations about their brands.
Our culture is one of sharing the journey – and honing our expertise in the process. We not only do, we teach. Whether it is educating clients and industry peers about the latest technology or shaping the next generation of problem solvers in the classroom, we believe that innovation is exponential.
Being included in the social media conversation often means starting it.
Buzzworthy
(add)ventures knows a little about diversity. Unlike Madison Avenue firms, we are a minority business enterprise, founded by a first generation American who understands first hand how to make the most of standing out from the crowd. We believe our diversity breeds great creativity and embrace multiculturalism in everything we do. Our people represent not only great talent, but dozens of cultures and multiple languages, and we bring our unique perspectives to the client partners we work with and the communities where we live, work and play.
While others are asking, “Twitter? What’s the point?” (add)venturists have been making Twitter our own. We begin by listening, first dipping into the social media phenomenon by following both brands and professionals we admire, but also celebrities and other high-profile figures who are making the most of Twitter. We utilize Twitter as an essential component of our research toolkit and continue to be amazed at what we can learn about what real people are saying right now about many of the brands we work with as client partners.
(add)ventures president and ceo Steve Rosa always insists that the young people he mentors at City Year are actually mentoring him. He may be on to something, but don’t let his modesty fool you. Steve is more than a board member and mentor at City Year – he’s a believer.
(add)ventures believes as the crisis in traditional media converges with the emergence of powerful online tools, the pr industry is undergoing a revolution. It is now not only possible but imperative to engage in meaningful conversations with both external and internal stakeholders. We are committed to support the network of professionals and Client Partners who are adapting to and leading their organizations through this critical moment.
(add)venturists are not only doers, we are teachers. From both the strategy and the creative sides, we are in the classroom sharing our expertise with college and university students as adjunct faculty members at some of the nation’s top institutions.
