Encouraging Diversity

(add)ventures knows a little about diversity. Unlike Madison Avenue firms, we are a minority business enterprise, founded by a first generation American who understands first hand how to make the most of standing out from the crowd. We believe our diversity breeds great creativity and embrace multiculturalism in everything we do. Our people represent not only great talent, but dozens of cultures and multiple languages, and we bring our unique perspectives to the client partners we work with and the communities where we live, work and play.

Pablo Rodriguez Masjoan, director, design/multicultural, lives this passion for diversity every day. His perspectives – as a seasoned designer both in the U.S. and his native Argentina, as well as a member of a bilingual, bicultural family – inform his work with (add)ventures client partners and drive his commitment to the advancement of the Latino community.

Through our (add)love support of Pablo’s board service at the Hispanic American Chamber of Commerce, we help advocate for Hispanic-owned businesses and urge mainstream companies to make diversity a priority. Each year the Chamber recognizes both growing Latino companies and larger corporations who are making strides in engaging the Hispanic community. Pablo plays a leading role in the selection process for the annual awards including Hispanic Business of the Year, Corporate Leader, Hispanic Community Header and Hispanic Vision and Leadership. In 2008, we supported the Hispanic Chamber as it honored our Client Partner CVS Caremark for its commitment to providing niche products and excellent service to its Spanish-speaking customers.