Navigating an Industry Revolution

(add)ventures believes as the crisis in traditional media converges with the emergence of powerful online tools, the pr industry is undergoing a revolution. It is now not only possible but imperative to engage in meaningful conversations with both external and internal stakeholders.  We are committed to support the network of professionals and Client Partners who are adapting to and leading their organizations through this critical moment.

Angie Henderson Moncada, managing director, strategy/pr, has long been involved with the Public Relations Society of America (PRSA), serving in leadership roles both in the Southeastern New England chapter and now in Miami, where she chairs the Web committee.  She sees this industry organization as serving a niche of developing and connecting communicators, particularly in the current social media driven climate.  

Through our (add)love commitment, (add)ventures supports Angie’s leadership in PRSA, as well as newer organizations like the Social Media Club and Refresh Miami, which have emerged from the entrepreneur and tech communities to foster the sharing of ideas and approaches.  This intersection of public relations and technology parallels our own aligned dynamic disciplines approach to social media, where pr, interactive, marketing, design, video and animation all work together to engage audiences online.