(add)ventures teams up with jewelry designer Jessica Ricci to help the world accessorize with adventure

Traveler, treasure hunter and jewelry designer, Jessica Ricci, recently partnered with (add)ventures to develop new marketing and e-commerce tools to put her unique creations in the spotlight. From France and Rome to India and China, Ricci’s worldwide journeys have given her the cultural inspiration and raw materials to create beautifully detailed pieces of jewelry that tell stories of history, symbolism and multicultural art.

With the help of (add)ventures, Ricci is not only making her jewelry more widely available, but also sharing her stories of adventure and discovery. The (add)ventures interactive team redesigned her Web site, making it a gallery for all of her creations, a journal of her travels and an e-commerce tool to sell her jewelry. Today, jewelry lovers can order their favorite Ricci design at the click of a button.

The Web site was just one element of the branding strategy. In addition, (add)ventures’ marketing and video teams developed a video -- Raw Finds. The video features Ricci telling the story of how she became known as the “Indiana Jones of Jewelry.” Shot in HD, the video truly captures the beauty of the places she visits and how that beauty translates into her jewelry designs.

Both the Web site and the video incorporate a new brand logo designed by the (add)ventures multidisciplinary team. Together, the logo, video and Web site completely package the Jessica Ricci Jewelry brand, and help share her story as well as her incredible, wearable art with the world.

“Working with Jessica was an exciting adventure,” said Steve Rosa, (add)ventures president and CEO. “She thinks big and draws inspiration from around the world. Now, with the right tools, she is positioned to take her brand to the global level.”