Doors at the Renaissance Providence Hotel are Open

The new Renaissance Providence Hotel has officially opened and the long-awaited transformation of the majestic 78-year-old building is now complete. Developer Sage Hospitality Resources invested nearly $100 million in the Renaissance Providence Hotel, representing the most ambitious historic restoration ever undertaken in the history of Rhode Island. (add)ventures entered at the ground floor to help build this unique hotel brand.

Using our proprietary Inside Out Branding process, our team worked closely with Renaissance Providence Hotel management to develop the “Inspiration Revealed” brand, and then worked to identify opportunities to communicate that brand with customers, employees, and the community through marketing communications, public relations, advertising, and event support.

“We know that to truly build a strong brand, everyone needs to know it and live it,” said (add)ventures President and Chief Creative Officer Stephen Rosa. “We gave the hotel management team all the tools they needed to communicate the essence of the brand to everyone who comes in contact with it.”