Hasbro, Inc. has joined forces with (add)ventures’ Cause Marketing Team to earn national media attention for the Hasbro Children’s Fund’s 3-year global giving campaign and its Hasbro Hero employee recognition program.
The Fund, which is a new philanthropic program that will help critically ill, physically challenged, and at-risk children worldwide, has committed funding to 10 nonprofit organizations. In all, more than $3.5 million will be donated over the course of the campaign.
The match between Hasbro’s community outreach program and (add)ventures’ Cause Marketing Team is ideal, according to (add)ventures Chief Creative Officer Stephen Rosa.
“Corporate citizenship is more than the latest catch phrase. It is a necessary element to growing your business,” Rosa said. “The old days of one-way marketing are over. Today’s successful business leaders realize that the number-one way to encourage consumers to support your brand is to support the community. It’s a win-win way of business, and (add)ventures knows how to make it happen."
Research shows that 78 percent of consumers are more likely to buy a product that supports a worthy cause. Consumers today want to know where corporations are directing their charitable dollars. They even want to have some say in it.
(add)ventures has made this win-win style of marketing a way of life. Its Cause Marketing Team identifies and researches charity partners that will inspire customers and strengthen corporate missions. Based on that research, they create a marketing campaign that uses public relations, advertising, event planning, and strategic print and electronic communications to build the client’s brand while doing great things for a worthy cause. (add)ventures has the in-house technology to document it all with high-resolution video and digital photography. Partnering with (add)ventures on your Cause Marketing effort will help you build connections to your customers, clients, retailers, trade partners, and employees.
