(add)ventures Develops CVS/pharmacy Profiles of Diversity Video

CVS/pharmacy, the 11th largest retailer in the nation, “encourages and values differences among people and seeks everyone’s contribution.” (add)ventures recently developed the CVS/pharmacy Profiles of Diversity video.

Several CVS/pharmacy colleagues were interviewed and asked to describe the significance of working in an organization that values diversity. (add)ventures taped the colleagues in studio using a green screen and incorporated 3-D animation to produce a video that was dynamic and educational.

“The Profiles of Diversity video is a great tool to help us attract, develop and retain the best talent in the marketplace, which is a critical component to our success.” said Stan Dorsey, Corporate Communications Manager at CVS/pharmacy.

(add)ventures Moving Pictures studio utilizes the Creative Power of digital video, high definition, film and animation to help our client partners communicate more powerfully than ever before.