A new social networking platform just for mobile phones — GyPSii — took center stage at the recent Mobile World Congress in Barcelona, Spain. A global audience watched as a fun and engaging video, produced by (add)ventures, explained how GyPSii works. The fast-paced, 3-minute video incorporated the latest animation techniques to take viewers on a trip around the world. Through a funky and interesting story line, we demonstrated how GyPSii connects people, places and communities, across networks and devices—inspiring potential investors, the media and consumers to try it out for themselves.