(add)ventures Names Andrea Reed Vice President of Marketing/Branding

(add)ventures, a multidisciplinary communications consultancy, announces the promotion of Andrea Reed to vice president, marketing/branding.

For more than four years, Reed has lead the company’s marketing and branding efforts playing a key role in advising client partners on marketing strategies with a specialized focus on professional recruitment and brand management. With her promotion to vice president, marketing/branding, Reed will now manage all aspects of the marketing team, and continue to develop collaborative relationships with client partners and prospective clients.

“Andrea is a marketing visionary who personifies the (add)ventures brand of strategic and creative problem solving,” said Steve Rosa, president/CEO of (add)ventures. “As the leader of (add)ventures marketing and branding teams, she builds client partners’ brands and maintains our exceptional standard of service. Andrea solves problems and makes people happy.”

Prior to joining (add)ventures, Reed was an owner and president of i.d. Group, Inc., a Providence-based advertising agency. There, she oversaw all operations concerning client relations, budget and media planning, and the development and implementation of strategic branding and marketing campaigns. Reed has provided senior-level marketing services to clients in the financial, educational, retail, manufacturing and high-technology markets.

Reed, a resident of Cumberland, is a graduate of the University of Rhode Island.