Providence, R.I. (September 28, 2009) – When a record 10,000 runners and walkers hit the streets of Providence for the 20th annual CVS Caremark Downtown 5K, (add)ventures was right where it wanted to be – in the thick of things. While PR/Strategy team members rolled up their sleeves to direct news media and coordinate interviews at media headquarters, other (add)ventures team members laced up their sneakers to take part in Rhode Island’s largest road race! Nothing like breaking a sweat for a great client partner!
(add)ventures’ combination of community and competitive spirits shined at the race. Sixteen members of the (add)ventures family joined thousands of others as they wound their way through city streets to the cheers of onlookers and the sounds of local bands stationed along the route. In the end, the (add)ventures women placed 21st among corporate teams, and the (add)ventures men placed 39th in their division. Entrance fees for the entire (add)ventures team were supported by (add)love, the company’s Leadership, Opportunity, Volunteerism and Education committee. CVS Caremark donates race proceeds to youth charities in Rhode Island and across southern New England.
While the (add)ventures runners gave it their all along the race route, other (add)venturists worked diligently on the sidelines. On the day of the race, as well as in the weeks leading up to the event, our PR/Strategy team secured extensive media coverage for the 20th anniversary of the 5K. Pre- and post race coverage included an extensive interview with race organizers on NBC 10’s Sports Extra show, a front page story in the Providence Journal , a saturation of news coverage on all four television affiliates in Providence and features in regional and national running media.
Whether in the race or behind the scenes, (add)ventures is proud to be involved with the CVS Caremark Downtown 5K.. Congratulations to all who participated!
About (add)ventures:
(add)ventures, a multidisciplinary brand communications firm and Minority Business Enterprise headquartered in Providence, R.I., combines strategic intelligence and creative genius to inform, inspire, recruit and retain brand stakeholders. The company works with Fortune 500 companies, industry and innovation leaders, leading universities, major non-profits, and governments to create unique, multidisciplinary brand communications. The (add) in (add)ventures represents the aligned dynamic disciplines of brand stakeholder communications – marketing, branding, public relations, advertising, and corporate, cause and employee communications – all services that (add)ventures integrates to build brands and brand loyalty.
