As Miami is the capital of Latin American commerce, some of the world's most impressive global companies house their Latin American headquarters there. When (add)ventures opened up our Latin American Gateway hub in Miami two years ago we knew that we would be working with these impressive LATAM organizations. Since that time we have been working to build a network, add contacts and strengthen capabilities in Latin American countries while searching for a base to operate from in the heart of the region.
A new social networking platform just for mobile phones — GyPSii — took center stage at the recent Mobile World Congress in Barcelona, Spain. A global audience watched as a fun and engaging video, produced by (add)ventures, explained how GyPSii works. The fast-paced, 3-minute video incorporated the latest animation techniques to take viewers on a trip around the world.
Marriott International chose (add)ventures to generate awareness and create excitement for several of its properties across the country.
You’ve probably heard the question at least once in the past year, as the social networking site Facebook has gone from phenomenon to lexicon and has revolutionized connection in much the same way Google revolutionized search. But just as Google is about more than finding a great recipe for cornbread stuffing this holiday season, Facebook offers more than the voyeuristic pleasure of seeing that your ex has gained 30 pounds and taken up candle-making as a hobby.
Lu Bush, director, community relations at CVS Caremark; Mary Sadlier; Anthony Famigletti and
Dawn Ratte.
Advertising Ventures, Inc., a 19-year-old Providence-based agency producing work globally, has announced its new branding – (add)ventures – to better reflect the company’s combined strategic and creative services offerings. (add) represents the aligned dynamic disciplines of brand stakeholder communications – marketing, branding, public relations, advertising, and corporate, cause, and employee communications – all services that (add)ventures integrates to build brands and brand loyalty.
Once the cameras have arrived, it's too late to wonder if your non-verbal cues are sending the wrong message. Your clothes and speech patterns may actually be saying something that contradicts your words. (add)ventures offers Media Training 101, a personal, intensive program that will ensure you’re ready to answer the tough questions with poise and clarity.
CVS Caremark turned to (add)ventures this baseball season to help promote the CVS Caremark All Kids Can Baseball Camps, the company’s signature program with the 2007 World Series Champion Boston Red Sox at Fenway Park.
Millions of viewers click through the Wal-Mart and Toys "R" Us websites seeking information about products. The more they know, the more likely they are to click and buy. Now, (add)ventures' product demonstration videos are making the sale easier for national retailers by allowing consumers to clearly see the high quality of products and how they work. In the past, this would be impossible to pull off on a large scale because video files were too large for the average web surfer. But new video compression technology and trends in the Internet service marketplace make it all possible.
(add)ventures has launched HireBranding™, a unique suite of online recruitment marketing management applications aimed at solving difficult recruiting challenges. This sophisticated new product was developed by our team and has already transformed the national recruiting efforts of Fortune 500 companies and is drawing interest from major retailers. HireBranding™ has been tested nationwide in large-scale corporate environments and has proven to be a highly effective, cost-saving system critical to companies and organizations with recruiting needs.
(add)ventures is extending its public relations reach into the growing Greater Miami area by adding Brad Smith, a seasoned journalist and writer for Lonely Planet publications, to the team.
When the Rhode Island Division of Taxation wanted to reach and motivate tax evaders they called (add)ventures to determine the mindsets of this elusive target and formulate an aggressive, comprehensive campaign aimed to get big results. (add)ventures’ campaign brought in nearly $11 million in revenue for the state, a record-breaking tally that was more than the combined total collected by the state in its two previous amnesties.
Officials at the U.S. Department of Labor and Johnson & Wales University know that the nation’s food service and hospitality industries are facing severe employee shortages. Conveying that information to teens across the country, however, is no easy task. Armed with a $1 million renewable grant from the U.S. Department of Labor, Johnson & Wales has asked (add)ventures to help reach this hard-to-pin-down demographic in a nationwide campaign.
(add)ventures an award-winning advertising, branding, design, multimedia, and public relations agency based in Providence, R.I., has joined forces with the Boston-based Initiative for a Competitive Inner City (ICIC) to launch a nation wide campaign aimed at improving perceptions of living, working, and doing business in America’s inner cities.
Lights, Camera, Action!
(add)ventures’ Moving Pictures Department recently completed production of two Cox Tech Connection commercials and a high definition commercial campaign for Cox Business Services, the New England division of Cox Communications, headquartered in Atlanta, GA.
Cox Tech Connection, a new service from Cox Communications, sends a team of trained professionals on house calls to help customers with all of their computer needs, including initial set-up, tune-ups on hardware and software, and security and virus protection.
(add)ventures produces new bi-lingual after-school materials for PASA and publicizes the program’s launch
(add)ventures has successfully coordinated all media relations and communications for the Providence After School Alliance’s (PASA) launch of their first two AfterZones in Providence.
(add)ventures launched a mass media campaign on behalf of the Rhode Island Department of Elderly Affairs (RIDEA) to educate seniors about Medicare’s new Prescription Drug Coverage. This new program is the biggest improvement in health care for seniors since Medicare began 40 years ago.
(add)ventures produces special movie trailer for zathura’s New England premiere.
As one of the few production facilities in the northeast producing digital media for the big screen, (add)ventures recently created a special movie trailer for the New England premiere of Zathura. (add)ventures’ also produced the movie trailer for last year’s box office hit The Polar Express.
CVS/pharmacy, the 11th largest retailer in the nation, “encourages and values differences among people and seeks everyone’s contribution.” (add)ventures recently developed the CVS/pharmacy Profiles of Diversity video.
Several CVS/pharmacy colleagues were interviewed and asked to describe the significance of working in an organization that values diversity. (add)ventures taped the colleagues in studio using a green screen and incorporated 3-D animation to produce a video that was dynamic and educational.