Lights, Camera, Action!
(add)ventures’ Moving Pictures Department recently completed production of two Cox Tech Connection commercials and a high definition commercial campaign for Cox Business Services, the New England division of Cox Communications, headquartered in Atlanta, GA.
Cox Tech Connection, a new service from Cox Communications, sends a team of trained professionals on house calls to help customers with all of their computer needs, including initial set-up, tune-ups on hardware and software, and security and virus protection.
(add)ventures shot the commercial using a green screen and conducted a casting call to acquire actors that would showcase Cox Tech employees, their friendliness and knowledge.
(add)ventures has also produced 11 high definition TV and radio commercials for Cox Business Services. The commercials used actual business customers who shared their experiences using Cox Communications.
Serving as spokesperson for Cox Business Services was Harvey Lee, former Hollywood actor from the television hit In the Heat of the Night, starring Carroll O'Connor. Lee is now Manager, Channel Development & Retention Sales for Cox Communications.
“(add)ventures makes the entire commercial experience fun and productive,” says Jerry Gibbons, senior media specialist for Cox Communications. “Whether they hire a paid professional or use our customers, (add)ventures is able to evoke a genuine passion about the quality service and technology we offer and have that enthusiasm shine through on camera.”
Cox Communications New England and (add)ventures have partnered since 2003 to conduct multi-tiered marketing campaigns for Cox Digital Cable, High-Speed Internet and Digital Telephone Service.
(add)ventures continues to use the technology that has kept them at the forefront—high definition (HD). The agency has been working with HD for four years, giving their commercials a crisper image and clearer sound, and achieving the highest resolution images available.
(add)ventures Moving Pictures studio utilizes the Creative Power of digital video, high definition, film and animation to help our client partners communicate more powerfully than ever before.
