CVS Health

Employee Communications

Challenge: 

When CVS Corporation and Caremark merged to form CVS Caremark in 2007, the newly united company needed an effective and compelling way to engage and inform team members about the orgnization’s brand and mission. 

Response: 

(add)ventures partnered with CVS Health (formerly CVS Caremark) to develop connections, a quarterly magazine distributed to all CVS Health colleagues. The publication features the latest stories about the company and health care industry, and (add)ventures creates the design and layout for each issue. The magazine is intended to reflect the CVS Health brand and has become a fundamental means of unifying team members across the organization.