Timberland

SensorFlex™ Fall 2014 launch

Challenge: 

As a follow up to the Fall 2013 Sensorflex™ Backflip video, Timberland again engaged (add)ventures to create an authentic short form video that told a story reflective of the technology’s tagline, “instantly adapts to your terrain.” The video was used as part of Timberland’s global asset package for their Sensorflex Fall 2014 launch. 

Response: 

We concepted and produced a short form video featuring a millennial man in Timberland’s Britton Hill Chukka boot racing through the city streets, eager to get to his destination. The action is punctuated by three slow motion shots to highlight the three technological proof points – stability, extreme traction and ultimate cushioning.