CVS Health

Charity Classic Branding

Challenge: 

The CVS Caremark Charity Classic has become one of the premiere charitable golf tournaments in the United States. As the event gained popularity, CVS Health (formally CVS Caremark) needed to develop a brand and consistent charitable message for the tournament.

Response: 

We created a logo that fit the event’s stature, incorporating unique attributes from the tournament to capture the spirit of the action, such as the lighthouse view from the 18th hole of Rhode Island Country Club. We further developed a series of sponsorships and collateral materials that consistently portrayed the brand’s charitable message. Since 2007 we have partnered with CVS Health to create the “look” of the tournament by designing the media credentials, invitations, VIP passes, program books, in-store promotions, print ads, billboards, website and TV spots.