MinuteClinic

Clinician Recruitment Campaign

Challenge: 

With hundreds of clinics across the United States and millions of patient visits every year, MinuteClinic continually recruits expert clinicians to provide the best care to those in need. Nurse practitioners and physician assistants have myriad options for employment; our goal was to make MinuteClinic stand out as the employer of choice for top clinicians. 

Response: 

We created a nationwide recruitment campaign that focused on the rewards and benefits of a career with MinuteClinic, and also celebrated clinicians and their commitment to educating and healing patients. The campaign theme, “Heal patients. Redefine health care.” demonstrated the opportunity MinuteClinic offers clinicians by being part of a team dedicated to clinical quality and patient-centered care backed by the largest pharmacy health care provider in the United States.

The campaign included brochures, print ads, banner ads, trade show exhibits, newsletters and direct mail.

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