Marriott International

Digital Marketing

Challenge: 

Marriott International wanted a fresh way to engage a variety of its customer demographics for two properties in the Washington-Dulles area. In particular, the company sought to build awareness and excitement around its individual property offerings, flexible meeting space, and package options to the group market along with business and leisure travelers. 

Response: 

To meet Marriott’s goals, (add)ventures created an e-marketing campaign that targeted specific segments of the group market, such as associations, religious groups and government employees. The e-blasts were designed with compelling imagery, and reflected the Marriott brand voice.