Honeywell

North Force Hard Hat Product Launch

Challenge: 

Oil and gas workers experience some of the most extreme and dangerous working conditions on the planet. Honeywell first wanted to bring awareness to the fact that back-of-the-head personal protective equipment (PPE) is paramount. Second, they wanted to showcase that their new, innovative North Force hard hat, the first with back-of-head-protection, positioned Honeywell as the industry leader.  

Response: 

We developed a comprehensive launch campaign to convey the North Force hard hat’s key benefits and proof points including: a landing page, product brochure, sales kits, thank-you gifts for the partners at Exxon Mobil, banner ads, print ads, and a 90-second video. Shot on location at The Steel Yard, a historic industrial arts space in downtown Providence, the video features a worker suiting up for the extreme and dangerous conditions outside, focusing specifically on the North Force hard hat, before he exits into a wind-driven snow.

In addition to the English version that served as the main content on the campaign landing page, we created a French-Canadian version of the video to extend a global reach across Honeywell’s target audiences.