CVS Health

CVS Health Website Redesign

Challenge: 

When CVS Caremark transformed to CVS Health the corporate website needed to reflect their positioning as a pharmacy innovation company.  The architecture, design and content needed to support their new purpose of helping people on their path to better health.

Response: 

After extensive competitive landscape review, user profile analysis and content strategy development, we created an architecture and design for a new CVS Health corporate website that focuses on bringing rich and meaningful content to life with powerful imagery, along with an approachable, human tone.