Launch Alcatel’s newest products GO PLAY and GO WATCH in the Puerto Rican market as a bundle package. Develop a below the line activity to launch products and generate awareness around the smartphone and watch.
(add)ventures created an interactive campaign that was designed for in-store promotions in Claro stores in Puerto Rico. Customers could test the capabilities of the phone and watch by submerging the products under water and testing their resistance to sand. Two games of chance were included in the store campaign: an “instant-win” promotion where consumers would post a picture on social media (Instagram, Facebook or Snapchat) and a “scratch-and-win” card to for a chance to win other fun prizes.