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Social Media Day

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Challenge: 

Social Media Day, created by Mashable, is an established global event, but was not recognized in Providence. 

Response: 

As a digital media leader in Rhode Island, we created a social media campaign to develop and celebrate the first Social Media Day in Providence. Amongst the highlights, we:

Our Social Media Day ThingLink reached a global audience and had a click-through-rate of 72.97% and our Twitter campaign garnered 146 RTs.

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