Back in 2000 when I wrote “EXPAND OUR GLOBAL REACH” as part of our 2020 vision for (add)ventures, I’d hoped it wasn’t just a pipe dream. So here we are 15 years later, at the start of 2015, and I find myself arriving in Madrid, Spain on a family vacation and the first thing I see after clearing Spanish customs is a Sixt rental car counter. Sixt is a German transportation company that is an (add)ventures client partner.
We’re so happy to have played such an important role in recognizing the positive spirit that guides Lonsdale Elementary School Teacher Marla Barrett in her multi-year bout with cancer. Working “covertly,” we collaborated with the wonderful Joe Andruzzi Foundation and the Lincoln Public School District to plan a surprise visit by 3-time New England Patriots Super Bowl Champ and cancer survivor Joe Andruzzi.
“Human capital ranks as the number one concern for CEOs worldwide,” said Lorena Keough, a managing director at Diversified Search, during a recent breakfast for WorldCity’s CEO Club in Miami, Fla. “But finding and retaining talent in the global marketplace is undergoing disruption,” Keough added.
The gathering of senior-level South Florida executives focused on talent retention amid increasing global competition.
As a vibrant hub for the arts, business, education and technology, Providence and its surrounding communities are filled with savvy citizens who leverage social media to create opportunity and foster innovation.
At CVS Caremark, our social strategy aligns with our purpose – helping people on their path to better health. We know that social media is a valuable customer engagement tool, so we work hard to ensure that all of our social channels deliver information that is not only engaging, but offers value to our customers.
A video we created for CVS Caremark about the devastation of Hurricane Sandy and the company’s swift and compassionate response was presented with an “Excellence in Tactics Recognition” award in the video category at the Southeastern New England Chapter of the Public Relations Society of America’s (PRSA/SENE) 2013 Excellence Awards.
Last week, CVS Caremark, one of our long-time client partners, took a courageous step in supporting our nation’s health and well-being with the decision to no longer sell cigarettes and other tobacco products at their more than 7,600 retail locations.