Digital Services

 

When an individual visits an insurance website seeking plan updates or an e-commerce entrepreneur visits a B2B website…what are they looking for?

The answer is simple: website users are in search of relevant, valuable and informative content. Yet many businesses overlook this when approaching their website strategy and content is often seen as the last piece of the puzzle, with design—including the choice of images, fonts, layout, and functionality—taking precedence.

With 2015 right around the corner, here are 5 digital trends we think will gain prominence in the new year. Please share your comments below, as we look forward to your insights!

1. Thought Leadership Trumps Personal Branding
While thought leadership can be one element of personal branding, the terms are different and often confused. Personal branding encompasses how one presents and markets their identity, whereas a thought leader has accomplishments in a given field that demonstrates specific expertise.

“Human capital ranks as the number one concern for CEOs worldwide,” said Lorena Keough, a managing director at Diversified Search, during a recent breakfast for WorldCity’s CEO Club in Miami, Fla. “But finding and retaining talent in the global marketplace is undergoing disruption,” Keough added.

The gathering of senior-level South Florida executives focused on talent retention amid increasing global competition.

As a vibrant hub for the arts, business, education and technology, Providence and its surrounding communities are filled with savvy citizens who leverage social media to create opportunity and foster innovation.

While content marketing is all the rage these past few years, there’s been less talk about user-generated content (UGC) and how it can create greater brand awareness and consumer engagement as part of content marketing strategies.

Content marketing is all about great storytelling that strives to capture the consumer’s interest and drive them to action. But aside from developing engaging content, it’s also vital to create content that consumers will want to interact with and is easily shared. That’s where UGC can make the difference.

As a community foundation, the Rhode Island Foundation is committed to creating a better future for the people who call the Ocean State their home. Jessica David is vice president of strategy and community investments at the Rhode Island Foundation and she believes in the power of social media to help nonprofits reach new audiences and communicate more regularly about their work and impact.

At CVS Caremark, our social strategy aligns with our purpose – helping people on their path to better health. We know that social media is a valuable customer engagement tool, so we work hard to ensure that all of our social channels deliver information that is not only engaging, but offers value to our customers.

Renee Hobbs is a professor of communication studies at the University of Rhode Island’s Harrington School of Communication and Media, where she previously served as founding director.

How is social media changing the travel and tourism industry? In every way possible.

Brian Hodge, communications & social media manager at the Providence Warwick Convention & Visitors Bureau (PWCVB) recently shared his perspective about the constantly evolving realm of social media and how it’s transforming destination marketing strategies.

Betaspring is a mentorship-driven startup accelerator program for technology and design entrepreneurs who are ready to launch a company and change the world.

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