Insights and Analytics

The World Cup is scoring big in the United States and worldwide with interest piqued by the triumph of the United States moving to the “Round of 16.” Our team in Miami is observing intense social interest in the World Cup, whether its walking down famous Lincoln Road with all the fans watching in restaurants or the explosion online with the tools that Facebook and Twitter have rolled out to cater to new fans of soccer.

Humans process more information through vision than any other sense, which may be why so many of us are entranced the beauty of Information Graphics. When executed properly, infographics are a stunning marriage of data and design – the epitome of our guiding principle, “simplify complexity for humanity.” Below are four rules of thumb for combining strategic intelligence with creative genius to create powerful infographics.

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