Strategic Marketing

One word can make a big difference.

Health … Health is the one word that reflects what is most important in life.

Brand ... Brand is the one word that reflects what is most important in business.

CVS Health … Three letters and one word that reflect perhaps the most courageous innovators in health care today.

As a vibrant hub for the arts, business, education and technology, Providence and its surrounding communities are filled with savvy citizens who leverage social media to create opportunity and foster innovation.

How is social media changing the travel and tourism industry? In every way possible.

Brian Hodge, communications & social media manager at the Providence Warwick Convention & Visitors Bureau (PWCVB) recently shared his perspective about the constantly evolving realm of social media and how it’s transforming destination marketing strategies.

Founded 11 years ago in Rhode Island by artist Carolyn Rafaelian, Alex and Ani designs and creates artisanal bangle bracelets, necklaces, earrings and rings. The brand is known for developing eco-conscious products that empower a spirit of positive energy.

Throughout history, ports have always been cultural waypoints, melting pots for the transmission and sharing of great ideas. 
 
The modern port, of course, is not the seaport but the airport. Over 500 million people take to the skies each year in America alone, and in Southern New England, T.F.

A brand, by definition, is the “name, term, design, symbol, or any other feature that identifies one seller’s goods or service as distinct from those of others.” Brands provide consumers with visual, auditory, experiential encounters that illustrate the organization’s values, strengths, and passions, and leave consumers with a lasting impression.

Governor Lincoln D. Chafee, Mayor Scott Avedisian and other key partners today announced the next steps in further developing the Warwick Station Development District.

In response to a Request for Proposals (RFP), (add)ventures has been selected to develop and execute a branding and marketing campaign for the ninety-five-acre, mixed-use development connecting airport, train, bus and car rental services along Route I-95.

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