Lexmark

Targeted digital marketing and lead capturing

Challenge: 

Lexmark, a worldwide manufacturer of laser printers, needed a digital campaign to create awareness for Lexmark Color Solutions. (add)ventures was tasked to reach the B2B audience and capture prospect contact information in the most efficient and effective way in Latin America.

Response: 

With nearly 80% of buyers’ research being conducted online, (add)ventures created an ad campaign using rich media formats to disrupt and engage the audience, using programmatic buying and retargeting. The ad messages were focused on business profitability, ease of integration, and consistent quality. Ads were only served to an audience that met criteria predefined for peak results.

The campaign generated more than 50 million impressions, more than 100,000 clicks and a 42% conversion rate. During the campaign, Lexmark was present in media outlets such as Skype, Forbes, the New York Post, Yahoo and MSN.

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