Honeywell

Uvex Eyewear Product Launch

 

Challenge: 

Designed based on in-the-field research, Honeywell developed their Uvex Livewire™ Sealed Eyewear to continue the brand’s mission to promote a safer, more productive workplace. We created a dynamic product video as a featured component of their overall launch campaign.

Response: 

We developed a two-minute video to convey the product’s key benefits and proof points, while reflecting the campaign’s “Engineered to the Extreme” theme. Shot on location at The Steel Yard, a historic industrial arts space in downtown Providence, the video features multiple workers wearing the product as it shields them from dirt, debris and other hazards.

In addition to the English version that served as the main content on the campaign landing page, we created French-Canadian and Spanish versions of the video to extend a global reach across Honeywell’s target audiences.