Autocrat has been tantalizing taste buds for more than 100 years. The company’s coffees, coffee extracts and flavored syrups are served internationally. Together, we have worked to position Autocrat as an industry leader and boost sales of the company’s extensive product line.
Autocrat
Corporate Web Site
Challenge
Autocrat, Inc., a leading producer of coffee syrup and quality coffees and coffee extracts, wanted to expand its global profile and increase sales. The company lacked the online presence necessary to highlight the brand’s expanded product lines and required a Web site that would serve as a valuable brand-building and sales tool.
Response
(add)ventures designed and developed a new corporate Web site that reinvigorated the corporate brand and enabled visitors to buy their favorite Autocrat products online. The dynamic and visually engaging site features custom photography that highlights the company’s “Coffee Extracts” and “Coffee on Demand” products. (add)ventures also developed a quarterly e-news that provides Autocrat with a vehicle to inform customers and employees about the latest company news.
Outcome
The site enhanced the company’s brand and has become an effective sales tool for the Autocrat sales team, who can access key resources and tools through a secured section of the site.
DISCIPLINE
advertising | branding | corporate communications | cause/social impact | hr/recruiting | interactive | marketing | multicultural | pr | social media | sports/entertainment | video/animation 
