Autocrat has been tantalizing taste buds for more than 100 years. The company’s coffees, coffee extracts and flavored syrups are served internationally. Together, we have worked to position Autocrat as an industry leader and boost sales of the company’s extensive product line.
Autocrat
Logo Design
Challenge
Autocrat needed a consistent visual look for two of its main product lines, Coffee On Demand and Coffee Extracts. The challenge was to create an identity that was visually appealing and one that would serve as the hallmark of the brands.
Response
(add)ventures conducted extensive research with key Autocrat stakeholders to gain perspective on what should shape the visual identity. (add)ventures incorporated this research and its creative expertise into a new logo that stays true to Autocrat and its brand history.
Outcome
The new brand refresh was implemented on all sales and marketing materials, collateral packaging, advertising and trade show displays.
DISCIPLINE
advertising | branding | corporate communications | cause/social impact | hr/recruiting | interactive | marketing | multicultural | pr | social media | sports/entertainment | video/animation 
