Autocrat has been tantalizing taste buds for more than 100 years. The company’s coffees, coffee extracts and flavored syrups are served internationally. Together, we have worked to position Autocrat as an industry leader and boost sales of the company’s extensive product line.
Autocrat
Marketing Collateral
Challenge
Autocrat wanted to infuse global excitement for its Coffee Extracts and Coffee on Demand products. To increase its sales, the company needed to establish and rebrand all the corporate marketing communications for both product lines.
Response
(add)ventures developed and designed a series of marketing and sales collateral with fresh and engaging messaging, and new compelling photography that reflected the new product offerings and provided the sales team with a unified and updated message. We created an entire suite of tools including sales sheets and folders, PowerPoint presentations, direct mail postcards, e-blasts, new product packaging and trade show booths. (add)ventures also launched a new advertising campaign that was targeted to industry publications and clients to build awareness about the new product offerings at Autocrat.
DISCIPLINE
advertising | branding | corporate communications | cause/social impact | hr/recruiting | interactive | marketing | multicultural | pr | social media | sports/entertainment | video/animation 
