CVS Caremark

Pharmacist Recruitment Campaign

Challenge

The nation is in dire need of licensed/certified health care professionals and in particular, pharmacists. CVS Caremark, the nation's largest employer of pharmacists, is continually seeking new avenues to recruit talented pharmacists to join their team. 

Response

(add)ventures created a nationwide campaign that targets licensed pharmacists and pharmacy students throughout the U.S. The campaign includes brochures, print ads, electronic flyers, direct mail, e-news,e-invites, trade show exhibits, banners and a Web site. In the process, (add)ventures identified workflow and brand management issues. As a solution, (add)ventures invented the Recruitment Marketing Management Application, a custom-built, interactive management and tracking tool that allows recruiters 24/7 access to select pre-approved creative materials, personalize collateral materials, and submit requests for printing and distribution. The Recruitment Marketing Management Application is an invaluable tool for brand management, financial management, and real-time tracking of recruitment projects. 

Outcome

The CVS Caremark recruitment marketing efforts have a singular brand voice, reflective of a Fortune 20 company and is designed to inspire candidates to find out more about the nation's largest pharmacy health care provider.