CVS Health

Paragon Awards

Challenge

Each year, CVS Caremark honors the best and brightest stars within the company. The Paragon Awards, the highest honor a colleague can achieve at CVS Caremark, rewards those who make remarkable contributions on their job or in their community. Recipients are honored each year at the company's annual conference. The corporate communications department wanted a way to detail the stories of each award recipient to colleagues across the company. 

Response

For several years (add)ventures has designed an elegant booklet that is distributed to award recipients and management staff across the country. The book features vivid photography of each honoree, descriptive copy on their achievements, and a sophisticated design that remains true to the CVS Caremark brand. The awards booklet has become a treasured memento for award recipients.