Johnson & Wales University

Viewbook and Magazine

Challenge

The college search can be an intimidating process for both students and parents. Johnson & Wales University (JWU) was looking to help simplify that process through the design of its new admissions marketing materials. The university wanted the materials to provide all the details prospective students and parents need to make an informed decision on which JWU campus they select—Providence, North Miami, Denver or Charlotte—and which curriculum they choose. 

Response

(add)ventures worked with Johnson & Wales University to design and develop a series of admissions materials for the school. Both a viewbook and a magazine were created to reach a variety of audiences.

To inform and inspire prospective applicants and their families, the viewbook was designed with exciting visuals from each of the university's campuses and details the schools programs in the brand language.

A more student-focused, magazine-style piece was created to detail the lifestyle on each campus and encouraged readers to take advantage of the school's visitor program.