Renaissance Hotels & Resorts are boutique brands that co-exist with the global Marriott Renaissance brand. From a renovation that reclaimed an abandoned Masonic Temple, to a brand new technology-forward hotel, we have guided the brand discovery of Renaissance Hotels across the country.
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Renaissance Hotels & Resorts
Eco-Friendly Transportation Campaign
Challenge
At Renaissance Hotels & Resorts, the future of business is green. Building on a 20-year track record of responsible energy consumption and waste reduction, Renaissance Hotels & Resorts, a Marriott brand, has a long-term environmental strategy that includes the further reduction of the company's water, waste and energy consumption; greening its supply chain; building greener hotels; and engaging employees, guests and customers to take action through activities such as eco-meetings for meeting planners. Through the Spirit to Preserve program, the hotel properties need to do their part in reducing the carbon footprint of guests and meetings.
Response
(add)ventures worked with the Renaissance Boston Waterfront Hotel with a Pedicab program to provide guests with eco-friendly transportation to get around Boston to minimize auto emissions. (add)ventures designed the visual look of the graphics for the pedicab using fresh vibrant colors to draw attention to the hotel's environmental efforts.
DISCIPLINE
advertising | branding | corporate communications | cause/social impact | hr/recruiting | interactive | marketing | multicultural | pr | social media | sports/entertainment | video/animation 
