Renaissance Hotels & Resorts

iPhone Sweepstakes Campaign

Challenge

The south Boston waterfront has been rejuvenated with the addition of new hotels, restaurants and attractions. The Renaissance Boston Waterfront Hotel sought to increase business for its meeting facilities by highlighting its unique amenities and generating buzz around the first Renaissance brand hotel built in Boston.

Response

(add)ventures developed and implemented a direct mail iPhone sweepstakes campaign, which included a dynamic microsite and two direct mail pieces that were distributed to meeting and group planners throughout the U.S. The microsite for the iPhone sweepstakes campaign featured a dynamic flash introduction, followed by the registration form and an informational page with property photos, a thank you message, additional links and local information. As respondents completed the form, an e-mail message was immediately sent to the sales team for follow up with any leads.

Outcome

With a 21 percent response rate, this campaign's tremendous success is far above the industry average of a 3 percent return on direct mail campaigns and provided valuable leads to the sales team.