Shifting perceptions from a bed maker to health tech innovator
- HILLROM
Born as a hospital bed business more than 100 years ago, Hillrom has grown into a health tech innovator with a robust suite of solutions. The challenge? Customers still saw them as “just a bed” company.
We served up a solution by blending old-fashioned strategy with modern creative to show how Hillrom’s products connect care across the hospital and beyond.
- brand identity
- campaign development
- content strategy
- design language system
- research + insights
- video + animation
80% of clinical errors are due to care team miscommunications
80% of clinical errors are due to care team miscommunications
- Less about the strategy
Keep it real by making the brand more human
- Less about shooting the story
Dial up the value to change how customers see the brand
- Less about the campaign
Thank you to the entire (add)ventures team for creating mini movies that bring our ecosystem to life! I love that we are making bold moves and doing it together.
Hillrom
Marketing Communications
