Adoption Rhode Island

Anthem Video

Challenge: 

Adoption Rhode Island (ARI) needed to raise awareness about the hundreds of children in Rhode Island foster care who are waiting for a forever family. ARI wanted to dispel common myths associated with children in foster care and adoption, in general. They also wanted to educate the general public on the many ways they can get involved and make a difference in a child’s life. 

Response: 

We developed a video that focused on the concept of "Hope” and its power to help children in foster care imagine a new life, even when times are tough. The video featured real Rhode Island families enjoying the everyday moments of happiness that often mean the most to children coming from challenging home situations. The call to action encouraged people to get involved in a variety of ways, such as volunteering, mentoring, donating, fostering and adopting.

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