Announcing new promotions at our New England headquarters


We’re excited to announce three advancements on our strategy, content and technology teams! Erica Millette advances to senior director, strategy/insights, Ali McGowan to manager, strategy/pr and Mark Laslo to manager, technology/operations.

Erica has contributed to the growth of (add)ventures' marketing and insights team over the past seven years. In her most recent role as director, strategy/insights, she worked with marketing and creative teams to plan and implement all aspects of (add)ventures’ research offerings. Erica transforms stakeholder insights into communications tactics and drives the development of creative content for a range of client partners.

Ali joined (add)ventures as specialist, pr/strategy, where she excelled in media relations, event planning and coordination of photography and videography for a mix of client partners. As manager, pr/strategy, she assists the content team with the development, management and execution of public relations, content marketing and social media initiatives for internal and external projects. Ali also manages the pr/content team's internship program, which includes conducting outreach to colleges and universities, identifying qualified candidates and mentoring interns throughout their experience.

In his previous role as manager, video/technology, Mark worked as an editor, videographer and technology manager for (add)motion, (add)ventures' in-house production studio for video and animation. As manager, technology/operations, he proactively identifies and executes technological solutions including installation and maintenance of all firm equipment. Mark also helps team members in the facilitation and execution of multimedia presentations.

"We're thrilled to support the professional growth of our internal team at our New England headquarters," said Mary Sadlier, executive vice president and chief strategy officer. "Since joining our firm, Erica, Ali and Mark have exceeded expectations. They play essential roles in identifying strategic solutions and ensuring strong results for our client partners."

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