Welcoming integrated marketing expertise on our digital team
We’re excited to welcome Teresina Francis as director, digital marketing/strategy, bringing more than 15 years of integrated marketing and global branding experience to our team!
In her role, Teresina analyzes and applies breakthrough consumer insights to direct our digital team in the development of big-picture online marketing solutions. She utilizes innovative and emerging technologies to concept and carry out creative marketing solutions fit for a mix of digital, mobile, e-commerce and video channels.
Prior to joining our team, Teresina drove strategic growth and product visibility in global markets for two New England-based technology companies. Her repertoire includes spearheading a new demand-generation program through content development, campaign management and performance measurement, and rebranding visual brand identities through original marketing collateral and website refreshes.
“We’re thrilled to welcome Teresina’s marketing expertise to our digital team, and to offer even greater insight on emerging digital marketing strategies for our client partners,” said our Executive Vice President and Chief Strategy Officer, Mary Sadlier. “Her strategic know-how will deepen our team’s ability to build brand awareness and engagement in global, competitive markets, while staying on trend with new technologies.”
Interested in joining our family of creatives? Check out our open positions here.