Union Point is a new city rising 12 miles south of Boston with a mission to enhance the human experience through the ideals of technology, sustainability, architectural beauty, education, creative arts, culture and inclusivity.
Each year, the City of Boston transforms into a large festival site filled with shipping containers, geodesic domes and art installations to support the innovation ecosystem in the local community. With a similar philosophy and emphasis on the human experience, Union Point sought the event as an opportunity to inform and inspire attendees about the local smart city.
Union Point — a culturally rich and technologically advanced urban environment 12 miles south of Boston — sought a way to inform local residents about the smart city during HUBweek, a weeklong festival that celebrates the area’s most creative and innovative minds.
We concepted, designed and produced an interactive information center and mobile experience to educate HUBweek attendees about Union Point. With a retrofit shipping container as our base, we installed elements of the center including graphics, flooring, monitors, lighting and video. The result? A highly-engaging experience that informed participants about the smart city and retained HUBweek’s mission of supporting and strengthening the innovation ecosystem in Boston.