HydroShield B2B Awareness Campaign
Two years after the previous launch of the original HydroShield product line brand awareness was surprisingly low among end users and distributors across all industries including utilities, manufacturing, pharmaceuticals and construction.
We developed a full campaign for HydroShield that updated the visuals, message and tone. To capture the anti-fog technology being used in a variety of jobs and industries, we completed multi-day application photoshoots. We also created two new heroes – one male and one female – to offer variety in using different images across the campaign. This new collateral gave sales people a "reason to call" customers.
The brand refresh culminated with a 90-second educational video comparing HydroShield to the competition in a humorous light to generate further excitement and develop the voice of HydroShield.
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