Born as a hospital bed business more than 100 years ago, Hillrom has grown into a health tech innovator with a robust suite of solutions. The challenge? Customers still saw them as “just a bed” company.
We served up a solution by blending old-fashioned strategy with modern creative to show how Hillrom’s products connect care across the hospital and beyond.
80% of clinical errors are due to care team miscommunications
More than ever, the healthcare industry suffers from staffing shortages and people and systems that don’t connect seamlessly. By framing our strategy and creative around these truths, we developed a messaging framework that advanced the brand to lead with the audience benefits versus product features.