What’s the story behind new (or shall we say old) aesthetics that have made their way onto the design scene? We gathered for a teamwide luncheon to talk design trends over dishy treats from Providence Bagel. Here are a few of our favorites!
Where it came from: A no-frills style of architecture with smooth, bold and geometric lines, Brutalism represents the 1950’s concept that structural components should be made visible in design. In fact, the term Brutalism is actually derived from the French phrase “béton burt,” which means raw concrete.
What it looks like: Raw html files, minimal typography, clashing composition – the seemingly unintentional effort behind Brutalism is exactly what makes it an intentional effort.
Where you’ll see it: On your tablet, on your TV or even in your closet, our favorite brands include Bloomberg, MTV and Vans.
Why we love it: Brutalism is different in that it’s an anti-aesthetic aesthetic. It focuses on the bare minimum of design and leaves no room for the unnecessary.