Inspired by the classic Got Milk? campaign, members of our team converged to host bi-monthly luncheon sessions that dissect different communications tactics and consider opportunities to implement them in our own work. After all, what’s better than talking trends over delicious foods among the company of close creatives?
Our debut discussion stirred the profanity pot with a question posed to all of our team members – “Should brands use curse words in their marketing strategy?”
Examples like Kmart’s Ship My Pants, Kraft Macaroni & Cheese’s #SwearLikeAMother and HopCat’s Inappropriate Cat got our team thinking about how the use of profanity (and the avoidance of it) can be powerful in establishing connections with target audiences and boosting campaign recall.
But should profane language be peppered into every communications campaign? Here’s what we learned.