Abbott Laboratories

Internal Branding Campaign


Abbott Laboratories, a Fortune 100 health care and pharmaceutical company, sought to establish themselves as an industry-leading global regulatory affairs organization through a change management program called “Aspire: Regulatory Excellence.” To do so effectively, they required a powerful and encompassing visual brand to ensure that the Aspire campaign effectively informed and inspired colleagues through an important culture shift.


We worked extensively with Abbott in the visual branding of the Aspire campaign in order to inform and inspire Abbott colleagues. Beginning with mood boards to define a visual identity for the campaign, we established the look and feel of the program and applied these visual elements across a broad range of marketing materials including posters, banner stands, elevator skins, pens, paperweights, trophies, reward cards, and a digital portlet.

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