Stretch-Tite Premium Plastic Food Wrap

Social Media

Challenge: 

Stretch-Tite wanted to launch a presence on social media to further engage consumers who are using the product or to convert those who are using competitor brands. 

Response: 

We developed a social media strategy on Facebook and Pinterest to build brand awareness for Stretch-Tite amongst loyal users and new followers. This included developing creative assets, content calendars, community guidelines and holiday campaign strategies to build and expand our audience. On Facebook, Stretch-Tite now has over 5,000 page likes and consistent community engagement. On Pinterest, we've expanded to 10 boards with over 220 pins focusing on recipes, crafts, home hacks and more.