New England’s annual awards show for creative branding and marketing, The Hatch Awards, recently recognized our team for a public service announcement (PSA) we conceptualized, filmed and edited for the Prostate Cancer Foundation.

The world’s leading philanthropic organization funding and accelerating prostate cancer research, the Prostate Cancer Foundation needed an inspiring and creative way to encourage African American men to get checked for prostate cancer, as they are 1.6 times more likely to develop the disease compared to Caucasian men.

On June 4, 2016, (add)ventures won two Boston/New England Emmy awards for Public Service Single Spot and Editor Short Form for a Public Service Announcement (PSA) we directed, filmed and created for the Prostate Cancer Foundation in 2015. These Emmys recognize our passion and creativity in raising awareness about the importance of prostate cancer screenings.

One word can make a big difference.

Health … Health is the one word that reflects what is most important in life.

Brand ... Brand is the one word that reflects what is most important in business.

CVS Health … Three letters and one word that reflect perhaps the most courageous innovators in health care today.

Once again HBO dominated the Emmy nominations, leading with 99 total nominations for 2014, more than any other network for the 14th year in a row. How does HBO sustain such quality and brand leadership in television entertainment year after year, decade after decade? HBO’s success stems from a brand culture that lives and believes a simple but powerful mantra…

‘It's not TV, it's HBO.’

A video we created for CVS Caremark about the devastation of Hurricane Sandy and the company’s swift and compassionate response was presented with an “Excellence in Tactics Recognition” award in the video category at the Southeastern New England Chapter of the Public Relations Society of America’s (PRSA/SENE) 2013 Excellence Awards.

Personally I have a love-hate relationship when it comes to winning awards for our work at (add)ventures. I love that awards reward the faith our client partners place in us and validate the hard work and talent of my team.  But I hate that awards draw more attention than the everyday great work we do to help our client partners make the world a better place.

At (add)ventures, we’re constantly boasting about how talented our coworkers are. Well, the proof is in the pudding! A member of our interactive team, Dennis, was flexing his creative muscles this winter and took an award winning photograph – proving that even the analytic minds here are capable of much more than number crunching.


Steve Rosa, our President and CEO, had a blog recently published in Business Insider’s War Room about Ron Johnson’s backwards approach to fixing JC Penney’s brand.

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