Branding / Marketing

Our CEO Stephen Rosa shares insight on the creative possibilities of an Apple‬ and HBO‬ partnershi

Once again HBO dominated the Emmy nominations, leading with 99 total nominations for 2014, more than any other network for the 14th year in a row. How does HBO sustain such quality and brand leadership in television entertainment year after year, decade after decade? HBO’s success stems from a brand culture that lives and believes a simple but powerful mantra…

‘It's not TV, it's HBO.’

A brand, by definition, is the “name, term, design, symbol, or any other feature that identifies one seller’s goods or service as distinct from those of others.” Brands provide consumers with visual, auditory, experiential encounters that illustrate the organization’s values, strengths, and passions, and leave consumers with a lasting impression.

See more
See more
  • Leadership
  • (add)love
  • Culture
  • Where we work
  • History
See more
See more

Search form